Our Approach

The Road to Wholeness

At HER®, we believe that a strong foundation is the key to well-being. We're not just creating products; we're redefining what it means to build a healthy life.

Our approach is rooted in meticulous research, uncompromising quality, and a commitment to radical transparency.

Our Story

Walk into any store, or scroll on social media, and you'll find a sea of vitamins with confusing labels and questionable ingredients. It's a world where you're left to wonder what's really inside—and when a product doesn't work, the default reaction is to give up. We know because we've been there.

We set out to create the brand we always wished existed. We reimagined the process from the ground up, designing a company that hides nothing. We started with our flagship product, Glow Essentials®, because it contains the foundational antioxidants you need to build your wellness routine.

At HER®, we believe you deserve to know exactly what you're putting into your body. Because when you know better, you can feel better.

Transparency is Our First Ingredient

Our eyes are set on our mission, and that is to provide foundational nutrition you can trust, and that starts with radical transparency. We believe you have the right to know exactly what you’re putting into your body and why.

This isn't about blind faith; it’s about sharing the choices we make every step of the way, from our meticulously tested ingredients to our trusted supply chain partners.

We've worked tirelessly to find the best ingredients worldwide, ensuring they meet our rigorous standards for quality and purity. Unlike other companies that make their process intentionally confusing, we're proud of the product we’ve created—one with no unnecessary ingredients and nutrients in their most bioavailable forms.

Every decision, from ingredient sourcing to formulation, is shared openly with you. We're committed to the science behind our product and the trust you place in us. We’re on this health journey together, and it begins with knowing exactly what’s inside.

Our Standards

HER® wordmark

We believe that a supplement is only as good as its ingredients.

That's why our approach is rooted in an unwavering commitment to quality and traceability, ensuring every component serves a clear, foundational purpose. We don't believe in fillers or unnecessary ingredients—only those that work in synergy to support your health.

Our commitment to quality begins at the source, where we meticulously select our raw materials. Every single batch then undergoes rigorous, third-party testing for contaminants, including heavy metals.

This multi-step process verifies that each nutrient meets our high standards for potency and purity, guaranteeing that what's on the label is exactly what's in the bottle.